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ISA rates of up to 8.5%? Yes please.

We all need a little guidance, because savings accounts aren't just apples for apples.

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Apples for Oranges - the zestiest ISA comparison website

Welcome to Apples for Oranges, the home of Individual Savings Account (ISA) clarity. We are passionate about helping you become a savvy investor and believe in making your financial goals a reality.

We're more than just a price comparison website. We're on a mission to find you the best financial products and cut through the overwhelming jargon so that you can be confident in your investment decisions. After all, decisions are often not like comparing apples to apples.

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The National Interest Rate Increase

Recently, The Bank of England raised UK interest rates above the emergency level which they...

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The proof is in the pudding

Future Planning | 10th August 2018 | 16 reads

The proof is in the pudding, what can you expect from long-term saving?

By now you have probably read everything we have to say about ISAs, but where...

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ApplesforOranges.co.uk allows those looking to invest up to £20k to compare the best tax-free ISA products currently on the market, identifying the most suitable option based on the terms of the investment and the returns available.


Apples for Oranges will allow customers to shop around for Isas and be able to see the different returns from stocks and shares, cash and innovative finance Isas in the same place.

FT Advisor

A NEW consumer friendly, jargon free comparison website connecting potential investors to tax-free ISA products has launched.


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